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Your Business, Your Difference: Entrepreneurs With Focus

With 2.7 million people living in Chicago, we are swimming in a think tank of innovation. Innovation turns into successful businesses. Successful businesses shape the way consumers think and live. It’s a beautiful thing.

But it’s not always easy.

Entrepreneurs are faced with the challenge of providing a quality service or product—and standing out against competition.

Michael Baer, the general manager at Fathom Communications in Chicago, says, “An agency needs a clear purpose and point of view.” Without these, “it’s going to be tough to get traction.”

Baer urges new entrepreneurs to define what they are providing their clients, so as to know what it is they do not provide. He argues that the temptation of money in the early stages of building a company can cloud its objective. “…It can be easy to let your clients and their needs define what you are, what you’re about and what you do. Instead, you need to stay true to your purpose and vision, and not do what’s expedient or convenient.”


Fathom Communications is a brand experience company founded in 2001 with offices in NY and Chicago.  Fathom develops and produces live events, branded content and direct/digital engagement plans for its clients. Michael Baer is the general manager at Fathom's Chicago office, and has developed digital marketing and communications leadership expertise for the past 25 years. 


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