What Entrepreneur Can Live Without A Whiteboard? Ahhh, But What If It Is Your Wall?
By: Administrator 02/13/2014
WhiteyBoard’s mission says it all: “Liberate your wall, liberate your mind.” As a proponent of free thinking, the company developed a product that promotes the flow of ideas, without restricting your physical space.
Founded in 2010by then-college student Saachi Cywinski, Whiteyboard was developed as a solution to his own brainstorming dilemma: Cywinski wanted a large whiteboard for brainstorming sessions, but traditional whiteboards were too expensive and readily unavailable.
Hence, the birth of Whiteyboard: Whiteyboard offers a series of affordable and accessible dry-erase boards that can either be painted on or adhered to almost any surface. With easy-to-use white board paint (no mixing required!), a custom dry-erase board is now available for the everyday consumer rather than a corporate office or lecture hall. The versatile dry-erase paint can be applied to any wall of any size (the bigger the better!), whether it’s in a conference room, dorm room or a table top.
The founders of Whiteyboard have had an exciting history in the company’s tenure thus far. Co-founder Jason Wilk had met startup mogul Mark Cuban through previous endeavors and later brought him on board as an investor (after a counter offer, of course). When asked about successes, Whiteyboard COO Josh Jennings replied:
“Some of the most gratifying commercial successes for us have been when we're given the opportunity to work with organizations of considerable repute and prestige from LA, notably the Dodgers and Beats by Dre. Defending home court is something we take pride in, especially when customers big and small return to us because they know we're offering a solution of exceptional value, and well, coolness. It's incredibly exciting to think about the innovative products developed and record breaking deals brokered using WhiteyBoard.”
But as a startup, Whiteyboard’s success has not been without challenges.
“We face the same problems as most any start-ups. Principally survival, and subsequently, growth. Another big challenge has been trying to break into brick and mortar retail,” Jennings says.
“There are going to be a lot of peaks and valleys along the way, but if you truly believe in your company, it’s worth it to see it through. Also every good start up needs a creative, collaborative space and that's where we come in,” Jennings adds.
Check out Whiteyboard for their full selection of products and for more information on the company.