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Top SEO News: Week of July 17 - 23

Yelp Trends Tool Unveiled for Ten-Year Anniversary

As Yelp turns ten years old, the review site has unveiled a trends tool that will make it easier to search through the more than 27 million reviews and listings on the site.  Searchers will be able to compare up to three keywords or phrases by popularity over time.  The tool will work in a similar manner to Google Trends, but with a more specific focus.

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Google Takes Top Rank in Satisfaction Index Again, Yahoo Drops 

The American Customer Satisfaction Index has rated Google at the top for satisfaction among search engines again, a spot it has held since 2000 with one exception in 2007.  While Google held  strong, Yahoo was less Iuurtunate, dropping to its lowest ranking in the history of the index.  Yahoo has dropped by 6.6%.  Both Bing and MSN ranked higher than Yahoo.

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Revamped Google Alerts Interface Launched
The Google Alerts interface has been taken through a major revamping that makes it more user friendly for the average person.  The design and setup of the interface, which allows users to subscribe to alerts for new content, is now easier for less search savvy users to comprehend and put to use.  The new system allows users to use a search box and to see all of their current subscriptions listed for easy access.

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Right to Be Forgotten Form for Bing Is Now Available


Following in Google’s footsteps, Bing has now opened a form for users to make requests under the Right to be Forgotten legislation recently enacted in Europe.  The form will provide Microsoft with the necessary information to determine whether a site qualifies for removal from search results under the legislation.  The legislation went into effect approximately two months ago, and implementing the  program to comply with the legislation has already caused some issues for Google.

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Yahoo's Share of the Search Pie Falls below 10%
Yahoo’s search share has fallen below 10%, an all-time low for the company.  The loss in share appears to be the result of an increase for Bing; while the two still combine for 29% of the total market, Bing rose to 19.2% while Yahoo dropped to 9.8%.  Top search engine Google has come in at 67.6%.  Overall desktop searches have declined since 2013 according to the report.

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Foursquare Check-ins Officially Move to Swarm
Following on a plan announced two months ago, the move splits the app in two directions.  The new use of the Swarm app will allow users to retain their past data.  The plan is intended to make the entire Foursquare system a more local and personalized search.  The switch will be accompanied by a new logo than is less focused on the check-in concept.  Currently, app store ratings for Swarm are not as strong as anticipated, rating under 2%.

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Snapchat Competitor Bolt May Be on the Way From Instagram


The appearance of a lightning bolt icon next to a message about one-tap messaging appears to herald the arrival of a new competitor for Snapchat.  The message has been appearing to Instagram users, and appears to indicate that the new system is forthcoming.  Reports say that the link was not functional and has since disappeared, leading to rumors that the message may have been leaked earlier than anticipated.

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Written by: Matt Tuens

Head of Copywriting, Beanstalk SEO

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