Top SEO News: Week of August 8 - 14

Bing’s New Opportunities Page Shows How Certain Campaign Changes Will Affect Results
The new Bing Ads Opportunities page has been launched, appearing in the toolbar.  This page will allow users to get a glimpse of what certain changes to areas such as bid amounts, budget, and suggested keywords could affect campaigns.  The page uses an “if you do this, you could see this change each week” format to offer suggestions.

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Google Webmaster Tools Adds Two New Features for Faulty Redirects and Color-Coding in the Fetch as Google Tool
An update to Google Webmaster Tools will send notifications to webmasters of redirects for smartphone users that are sending those users to the homepage of the website.  The tool notifies webmasters that an error message is coming up for users on the redirect.  A second change adds color-coding to the Fetch as Google tool, making it easier to read the lines of HTML markup.

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Study Shows Facebook Drives More In-Store Sales than Other Social Media
G/O Digital has released the results of a study showing that Facebook is much better at driving offline, in-store sales for small businesses than either Twitter or Pinterest.  A full 84% of respondents to the survey said that deals and ads found on Facebook influenced their decision to buy offline.  Also, 62% of the respondents named Facebook their top social media site for researching products.  The study concludes that Facebook marketing is far more effective for small businesses than other social media.

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Mobile Spend and Click Rising in Three Major Markets
A study by Kenshoo showed that the U.S., U.K., and Australia all showed significant increase in spend and click share over the past year.  While all three rose, both the U.K. and Australia increased more than the U.S.  The study also noted that the difference between CPC on phones and tablets has narrowed significantly in both the U.S. and the U.K., with phones still falling lower than tablets but by much smaller margins.

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Cross-Device Reporting Added to Facebook Ads
Facebook Ads users will now be able to track sales across multiple devices: phones, tablets, and desktops and laptops.  The tracking will allow users to see where the ad was first viewed and where the purchase was eventually made.  The system will give more insight into how marketing works across a variety of devices.

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Microsoft Testing New Chip “Catapult” to Increase Search Speed
Aimed at increasing the speed with which search results are loaded, Microsoft has been testing a new chip that is going by the name “Catapult.”  The chip is expected to be moved forward into testing on Bing servers in one data center in 2015.

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Bing “Top Movers” Reports Will Simplify Campaign Problem Solving
The newly launched Top Movers report for Bing Ads will help users to quickly identify the issues behind unusual account activity.  The report shows where account changes are taking place and also helps to pinpoint the potential reasons for the change.  The new reports are detailed and expected to make campaign tracking streamlined and simplified.

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Written by: Matt Tuens

Head of Copywriting, Beanstalk SEO

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