Top SEO News: Week of August 15 - 21

Google AdWords Campaigns Will Require Allowing Close Variants

Google has announced that come September, all AdWords campaigns will be required to include close variants, something that was previously optional.  Rather than being able to select only the pure search terms, close variants including misspelled words and plurals will automatically be included in every campaign.  The change will affect the ability to ensure direct targeting for keywords.

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Yahoo’s Share of Search Rising Again after All-Time Low
After dropping below a 10% share of searches for the first time ever back in June, Yahoo is on the rise again, as the search engine climbed back to a 10% in July.  In the same time period that Yahoo lost a small percentage of its share, Bing increased.  Overall searches, however, increased for both – although Bing’s was not as much as Yahoo’s 3% increase.

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Squidoo Acquired By Hubpages, Content Migrating Over Soon
Hubpages has announced that it has completed a deal to acquire Squidoo and migrate the content over onto the Hubpages site.  Both social content sites have had difficulty with Google Panda since 2011. Squidoo, which uses a system called “lenses” to explore topics, will now see searches redirect to Hubpages as the migration takes place.

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Bulk Editing Now Available in Google AdWords
Google has launched a new tool that will allow AdWords users to make changes across a variety of campaigns more quickly and efficiently.  The bulk editing tools allow users to adjust and update targeted locations, filters, ad rotation, end dates, and a variety of other settings.

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Study Finds E-Commerce Site Search Not Meeting Expectations
Data from a Baymard Institute study recently released shows that even among the most popular e-commerce sites, multiple areas of site search functionality are not being optimized.  Among the major findings: 70% of sites do not allow for search variants, 60% do not support symbols and abbreviations, and 36 % of the sites using auto complete were actually failing to make the search easier that way.  Amazon ranked in first place in the study for site search.

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Google Testing New Search Results Format for Local Searches
Google is reportedly testing a new format for localized search results that will no longer use the current carousel system.  The new format is expected to look more like the search results that are displayed currently on mobile devices.  The changes are expected to make search results easier to navigate.

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Link Removal Requests Reach All-time High for Google
Link removal requests have jumped by an incredible number over the past 5 years, but even more so in recent weeks.  Google reportedly received a record 7.8 million takedown requests in a single week, when it normally\ averages about one million such requests a week.  The majority of these requests are based on piracy and copyright infringement concerns.

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Written by: Matt Tuens

Head of Copywriting, Beanstalk SEO

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