Top SEO News: Week of August 1 - 8

Google Gives a Ranking Boost to Secure Sites

Google will now give a slight ranking boost to HTTPS sites having an SSL 2048-bit key certificate. Google says the purpose of the ranking benefit is to encourage website owners to make the move to HTTPS and increase website security. While the ranking boost is minor for the moment, Google has suggested it may become more of a factor in the future.

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New Foursquare App Released that Offers More Personalized Search


Foursquare has released its new app, which has been redesigned to compete with such big review sources as Yelp and Google. The new format will allow users to search by the specific features they are seeking rather than reading through a lot of reviews to find the place they’re looking for. The new app will also come up with recommendations based of five years of gathered data and user input.

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Google Merchant Center Offers New Shipping Tool
Google has introduced a new tool that will allow merchants more choice in what shipping options will be displayed with Google Shopping listings. Among the options are customized shipping methods and multiple shipping options, with Google choosing the lowest priced option. Shipping prices can also be customized by location.

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British Study Shows Mobile Coupon Use on the Rise


Mobile coupon use is rising and will grow quickly over the next four years, according to British research firm Juniper Research. The increase in use of mobile coupons on devices such as smartphones is expected to increase the ability of brands to track customer shopping habits. The research also shows that coupons sent via text message have high redemption rates.

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Google Launches New Publisher Center in Google News
The new Publisher Center for Google News will allow news sites to better manage their listings. It allows verified sites already being published in Google News to update site details, add labels for entire pages or for sections, and to update section URLs as needed.

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Google My Business Now Offers Instant Verification for Local Listings
Google Webmaster Tools will now allow webmasters to instantly verify their Google Local listings. Note that the website must already be verified, you have to be logged in to Google Webmaster Tools, and some business categories are not eligible for the instant verification process.

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Google Analytics Update Allows Deletion of Properties - More Changes Coming
A new Google Analytics update allows users to delete properties without deleting an account. Deletion of a property will mean deletion of all of the views accompanying it. The change is part of a continuing plan to change how deletions are handled in Google Analytics, so more changes can be expected soon.

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Written by: Matt Tuens

Head of Copywriting, Beanstalk SEO

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