Community Blog / Top SEO News of the Week - June 20-26

Google Begins Removal of Sites Under “Right to be Forgotten” Ruling

In accordance with the European ruling that requires Google to remove sites deemed to be private from search results, Google has begun the process of site removal.  The new message “Some results may have been removed under data protection law in Europe” now appears in applicable search results.  Sites are removed from search results based on requests submitted to Google.  A similar ruling in Canada last week has yet to go into effect.

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BrightEdge Report States Mobile Sites are Losing Traffic


A report from BrightEdge shows a major loss of traffic to mobile sites as a result of misconfiguration.  The research suggests that about 27% of mobile sites are losing traffic due to search engines not recognizing them as being connected to their full web versions.  The mobile site study showed that misconfigured sites are losing as much as 68% of traffic.  The largest misconfiguration rate was found with mobile sites that have their own separate URL.

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Google Drops Profile Photo, Circle Count in Authorship Search Results
Google search results indicating authorship will no longer display a profile photo next to the link for the resulting page.  The change also removes the Google+ circle count that previously appeared beneath the links.  Google representatives have stated that the changes have been made to make search results less cluttered, and that they do not expect click-through behavior to be affected. 

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Android Search Results for Musicians Will Now Point to Apps
Mobile searches on Android devices for musicians will now point users to apps providing more information about the artist rather than to a list of links.  This change applies only to the music industry and will provide searchers with more direct app-based results.  The change is part of a shift in mobile search away from SERPs and will affect the way music-related websites are found in search results on Android devices.

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Google Analytics Goals Imported into Adwords Can Use Conversion Settings
Several conversion settings can now be applied to all goals and transactions that have been imported to Adwords from Google Analytics.  Using flexible conversion counting, customized conversion windows, and editable conversion values, users can now created more carefully tailored conversion settings.  The increased capabilities allow better titration of paid search goals.

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Tablet Use for e-Commerce Predicted to Rise Dramatically by 2018


Predictions by Usablenet suggest that tablet use will increase five times by 2017 and that tablet ecommerce will reach an estimated $298 billion by 2018.  The numbers indicate the increased need for tablet-friendly search results and commerce pages.  Current numbers indicate that 31% of tablet owners use their device to make purchases, and more than half use them to browse products, read reviews, and add products to a shopping cart.  The percentage of those who purchase from a tablet is expected to almost double to 61% in the next few years.

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Google Has Started Selling Domains
In a major shift in business practices, Google has launched domain sales.  The move comes on the heels of major domain seller GoDaddy’s filing for an IPO.  Google Domains will now stand as a competitor to GoDaddy, which was previously considered a partner.  Google’s move into domain registration will be a slow one, with not all functionality up and running as of this initial week of operations.

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Pubcon Las Vegas 2014 Opens Registration
Pubcon Las Vegas, one of the premier  search marketing conventions in the world, has opened up registration for this year’s events.  The conference will take place at the Las Vegas Convention Center, and it will include the presention of the 2014 U.S. Search Awards. Pubcon Las Vegas will take place from October 6-9, 2014.

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YP Joins the Elite Google Adwords Premiere SMB Partner Program
YP, the largest yellow pages publisher in the U.S., is the 19th company to meet the stringent requirements for joining Google's Premiere SMB Program.  YP joins the ranks of such media giants as Hearst, Dex, and Cox Media Group. YP is also one of the largest search providers.

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Written by: Matt Tuens

Head of Copywriting, Beanstalk SEO 


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