Top Five Social Media Trends for 2015
By: Kayla Stevens 02/06/2015
Keeping up with social media trends may seem like a hassle – who has time to keep up with the ever-changing viral video of the week, right? But as the use of smartphones continues to rise and consumers spend more time on their mobile devices, it’s not just important to keep your finger on the pulse of social media trends – it’s essential.
It may seem common sense, but having a mobile-friendly version of your website is an absolute must. Take a look around the next time you’re in a crowded place – what percentage of the crowd is looking down at their phone? Nothing is worse than loading up a webpage on a phone, only to be able to see a portion of the site. Constantly having to zoom in and out, sliding back and forth is not only annoying, it’s time-consuming. And as we all know, time is a precious resource in our busy lives.
As interactive as traditional blogs can be, video blogs, or vlogs, are even more so. Vine, Snapchat, Instavid, and of course, YouTube, are leading the charge when it comes to video blogs. Not only are consumers being made aware of products, but they are also able to see the products in use. One of the additional benefits of vlogging is that brands have the option between starting their own channels or teaming up with existing vloggers to reach their fanbases, as Coke has recently done with popular Vine singer/songwriter KenzieNimmo.
Real-Time Listening and Customer Service
As a consumer, one of the worst feelings is feeling like brands don’t really care about what you want or think, they just want your money. Given Twitter’s atmosphere for instant communication, it’s no wonder why many consumers turn to Twitter to voice their compliments and enthusiasm – as well as their frustration and complaints. One of the best ways to make consumers feel involved is to use or create a Twitter handle with the specific purpose of interacting with consumers. By monitoring keywords, Best Buy’s designated support account usually replies to tweets about the brand within a few minutes, whether the tweets are positive or negative.
Citizen Journalism and Anonymity
If ever there were an incentive to keep any negative consumer interaction at bay, citizen journalism would be it. In the online world, anyone can be anyone and say anything. Unfiltered, frustrated tweets have just as much potential of going viral as a well thought out, planned tweet from a company does. And more likely, said frustrated tweet might very well be accompanied by a picture or video taken on the spot. A company’s reputation is one of its most valuable assets, but it can very easily be ruined – even for a short period of time – by one tweet.
The prevalence of technology in our lives is inescapable. We are no longer watching a show just to watch it, but we are watching shows and tweeting about them, or posting about them on Facebook, etc. Those who realize that consumers are constantly multitasking will be better off for it. One episode of Scandal alone produces roughly 2,200 tweets per minute, thanks in part to the stars of the show live-tweeting along with audiences. But it doesn’t have to be all about live-tweeting. Perhaps one of the most talked about ads during the 2013 Super Bowl was Oreo’s quick response to the power outage that happened during Beyoncé’s halftime performance. The tweet/Facebook post quickly went viral, because Oreo knew the Super Bowl audience was most likely on their phones simultaneously as they watched the game.