The Benefits of Relevant Content on Your Website
By: Kayla Stevens 03/04/2015
Many reasons for posting content are listed on Entheos. There are many benefits to having relevant content continually posted to your website. Of course, one of the most important uses of relevant content is to provide information to your potential and returning customers, but there are several more reasons to keep relevant content posted to your website. Let's take a look at a few of those reasons:
Providing Information to Users
As mentioned above, relevant website content provides information to potential and returning customers. Through the content on your website, they learn who you are, what your company stands for, how and when your business was created, how your business operates, and all about the services and/or products that your business has to offer. The more information a potential customer can get about a company, the more likely that customer is to trust that company. As Global Research explains, “Making sure your content is relevant and original is a 21st century extension of your customer service. Visitors want to find what they are looking for on your site, and they want to find it quickly. If your site is full of keywords that have you ranking well, but have no meaning, your visitors will get discouraged and move on to one of your competitors. Make sure each page has content related to the title of that page as well as your overall business.”
Search Engines Give Your Site More Credibility
There have been many changes to SEO practices in the last few years, but relevant content still stands as one of the best ways to get your site displayed higher in search engines. In fact high-quality, relevant content is at the top of the list of ways to gain credibility with search engines. This is vital to your business and its website if you want to be noticed. The way that search engines work is very simple...the higher your site is ranked by a search engine, the higher it is posted online. Most internet users never scan past the first page of results in any given search, therefore it is very important that your site is listed on that first page. This is accomplished by SEO or search engine optimization, but there have been many changes to SEO practices in recent years. Many of the changes which have been implemented into SEO practices came about because search engines have been attempting to fight off spammy content and manipulated search engine optimization techniques. How many keywords one can fit into an article is no longer the driving factor which gets your site to the top of the search engine's list. Your site is now rated much higher according to such aspects as readability, spelling, grammar, and relevance.
Global Research explains, “If visitors find your content to be relevant, they are a much more likely to share it. “Going viral” is a term often used to describe something that becomes popular through internet sharing. The originality of your content is what will make visitors want to share it with others. The process of “going viral” allows the word about your business to spread quickly with little to no costs associated with it. As more and more people consuming your content, you will have the opportunity to change these consumers into customers and generate sales.” Posting relevant content increases the chances of your site being shared...virtual word of mouth, and as everyone knows, word of mouth is still one of the best marketing tactics in existence.