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One of the most crucial keys to a successful startup is task management. When you have a team in place, especially if members of it are outsourced, delegation and organization can make or break your productivity.

Many companies use online task managers for that reason, but with a growing number to choose from it can be hard to decide which one to commit to.

I spoke to Nada Aldahleh, co-founder of Sandglaz, and she told me why you should consider her impressive program when implementing an online project management system.

What is Sandglaz?

The simplest way for small high performance teams to collaborate and plan.



What was the inspiration?

My co-founder, Zaid Zawaideh, was managing a team at CIBC Bank and looking for an agile way to collaborate and plan his team’s activities. He tried task lists but they had no planning capabilities and he tried GANTT charts but found they were too rigid; they assumed fixed plans, priorities and assignments for team members.

This is when he realized there is a gap in the market for teams like his with flexible plans that change along with circumstances and reprioritize regularly. After he saw the need, he set to create a task manager with tools to allow for adjustments.

What’s the story behind the name?

Sandglaz comes from “sandglass,” or hourglass: a simple yet powerful pre-14th century invention used to measure time periods by the flow of sand. The time periods measured by a sandglass is analogous or the time periods represented by the columns in a Sandglaz grid.

It’s also a good reminder that the best inventions will always be the simple yet powerful ones.



How has business been doing since you started?

Very well! There have been ups and downs, just like with any startup, but there was always something to tell us: keep going, you’re doing something right. We had happy customers from day one, and they have been engaged and provide us with actionable feedback.

What has your biggest failure been with Sandglaz?

Trying to implement too much by ourselves instead of leveraging other services. For example, we built our own blogging platform and our own analytics platform when there were great third party tools we could have used.

What has your biggest success been?

There is no one single success; it’s multiple small successes, each leading to the next one. Getting our first customers, growing our base, generating revenue, getting into Tech Stars and rasing money.

The thing I get the most satisfaction from is talking to our happy and engaged customers.

What about your service is unique that your competitors can't offer?

We have insight into a global trend of how teams work. In the enterprise world, there is a trend toward smaller, light and more agile teams that can react to their changing conditions.

Our insight into these team dynamics allows us to deliver to their specific needs. We have a unique feature called The Infinity Grid that allows teams to plan their priorities into adjustable milestones that they can drag and drop various tasks into.

Many other project management programs are rigid and inflexible, but that’s not ideal for teams working on multiple projects with constantly changing priorities. Our understanding of that has helped us attract and retain customers.

What advice would you give entrepreneurs just starting out?

Focus on finding out exactly who your customers are and execute to their needs. You want to be as specific as you can while still ensuring your target market is large enough.

Also look into outsourcing parts that are not core to your business so you can focus your energy.


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