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Do any of you have a personal shopper? Do any of you wish you did? Lately whenever I go shopping I get annoyed and frustrated with my choices and often find myself wishing that somebody would just choose stylish things I would like and show it to me.

Well, somewhere out there a genie is listening, because I recently spoke to Sonia Nagar, a woman who founded a company that does just that. I spoke to the CEO about Pickie, what it is, and why we all need to get it now.

In your words, what is Pickie?

Pickie takes the hassle out of shopping by learning your taste to deliver a custom daily magazine of products and content picked just for you.



What was the inspiration?

I previously worked at Amazon and we try to fix the parts that Amazon's not so good at (discovery in fashion, beauty and home goods) and leverage the things that Amazon does well (easy streamlined checkout and being a one-stop shop for multiple brands).

Who is your primary audience?

Women who enjoy shopping online, but are overwhelmed with the thousands of emails they get, and hate finding awesome things to buy in a magazine and then having to hunt them down.



How has business been doing since you started?

Pickie is a Top 10 app in the Catalogs category of the iPad app store. We've been consistently featured by Apple as one of the 10 Essential Apps in the category. 

What has your biggest failure been with Pickie?

There are a few positions on our team that we should have hired for sooner. Hiring and building a team are the hardest parts of building a company.

What has your biggest success been?

Launching in the app store and being featured by Apple.



What about your service is unique that your competitors can't offer? 

In addition to discovery, we make it dead simple to buy things. When you find something you like, we offer a service called 'Pickie concierge’ that remembers your shipping and payment information so you don't have to fumble around for your credit card. We also check for coupons and discounts to make sure you get the best price.

What advice would you give entrepreneurs just starting out?

Build your recruiting pipeline early. A great way to learn and get started with a tech startup is to work for an early stage startup before going out to launch your own thing.




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Gabrielle Belavsky
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