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Patch the leaks in the sales pipeline with CallPotential

Chicago-based CallPotential is looking to help businesses keep a handle on their most important leads. With a platform that tracks customer interaction from the very first time they make contact all the way to a successful closing or loss of contact, CallPotential makes sure business owners can understand what worked or what threw the deal along the way.

Providing tools that can track ad effectiveness, evaluate employee performance, and show all of your stats in real time, CallPotential is helping companies save up to 40 percent in ad spending. The innovative tracking platform shows companies the leaks in the sales pipeline, giving them a chance to make changes before it’s too late.

We talked with CallPotential founder Phillip Murphy, who shared his family’s history of entrepreneurship that led him to start his own company and details of the big year ahead for CallPotential.

What’s the story behind CallPotential?

I own and operate 14 self-storage facilities throughout Illinois and I really needed a tool that was going to help my managers have a better handle on what was working and what wasn’t working and making sure the leads were closing.

I went searching around everywhere I could to find something and couldn’t find anything. I’ve got a little bit of an IT background; I used to work at Oracle. I decided, You know what? If I can’t find it I guess I’ll build it.

That was the starting point of CallPotential. I ended up building an application for my own facilities and it worked out so well that I rebuilt and revamped it so that it could be publicly available and launched it in March of 2012.

When did you know that you were on the path to entrepreneurship?

I’ve known for a long time. I was raised in a family of entrepreneurs. My dad is in business for himself and my grandma actually started the first female-owned auto parts store in Illinois. My dad owned an auto parts and auto repair for about 30 years.

When I was working at Oracle I actually got my degree at the University of Illinois in entrepreneurship. I realized I wasn’t going to get a job with that so I went out and got a second degree in information systems.

After working for a few years I decided, "to heck with this!" I didn’t want to work for anyone else anymore and went in and mortgaged my condo in the city and bought my first storage property.

As a busy entrepreneur, how do you like to unwind and relax?

As soon as I find the time I’ll let you know. No, I like to get away and do things. I’ve got a family. I’ll spend time with my kids and my wife and do a lot of those things that otherwise you miss out on. Play sports, do little things, whether it’s a pickup football game or a flag football game or something like that.

A little time out with the friends and make it into downtown Chicago every once in a while. I don’t get to make it there nearly as often anymore now that I’ve got a family.

What was the first job you ever had?

Well my first job was working at my dad’s auto repair place. What I learned from it was that I didn’t want to be in automotive. That was my dad’s ploy to try to get me interested in the business and I think it backfired on him, or maybe it didn’t, because I decided at that point I had to find something else that was more interesting and that’s when I started getting into computers. I think that worked out a little better for me.

What’s your daily soundtrack around the office?

Our soundtrack tends to be the train that’s about 100 feet away. We get the 120 that comes blaring by so that’s always a good background noise for us.

Not a lot music. I’m not a big music person. I guess I’m a little boring that way. If I have something that’s going in the background, whether it’s visual or audio, it tends to distract me from what I’m doing.

Even when I’m at home with the TiVo going I have to hit pause every time I’m really trying figure out what I’m doing. It takes me about a good four hours to watch a one hour show.

What is your idea of happiness?

I’d say it’s really being able to do what I want. It’s going out there and having the challenges that I’ve got in my work, but at the same time being able to go in and take time out for my family and to do things I want to do. I think being able to balance those out, at the same time being challenged in what I’m doing, I think drives a lot of that.

What’s next for CallPotential?

It’s been a great year. It’s been a month -- we’ve actually grown more in the last 30 days than we did in the first six months. We had a lot of large clients that were telling us they were waiting for the new fiscal year and of course you always wonder if that’s the truth.

It was nice because the first of the year came and they started walking themselves across the finish line. Now we’ve got to keep it going and get into some of the new and exciting things we’ve got planned.

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Advisors Related to the Post

Corey Cummings
Philip Murphy