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As an avid online shopper, I often fall prey to sidebar ads. I’ll click on an enticing photo of a Sperry’s Top-Sider or a Michael Kors wallet and expect to gleefully make an impulse purchase right then and there but am always disappointed to be taken to the homepage of a different company’s website, or worse—asked to fill out a survey. Isn’t there a way to thoughtlessly blow my money on material things with no barriers? Well, now there is and I couldn’t be happier!  



Ministore is a sales distribution and affiliate marketing company created to “help the average seller sell.” The founder, Geoff Grandberg, realized that many online sellers were not making any money on the Internet. He created Ministore to give them a way to list for-sale items and connect to thousands of people based on keywords.

If you’re a local artisan and Etsy isn’t paying the bills, sign up for Ministore, choose a photo of your product, input some keywords and the commission you’re offering to publishers and sit back and sip your organic chai as Ministore does the rest. The platform tracks the success rate of the product you’re selling and distributes your information to publishers closely matching your criteria so they can sell your product for you.



I know what you’re thinking: what’s the catch? There really isn’t one. There are no hidden merchant fees; once the artist is paid so are the publisher and Ministore (through the previously agreed upon commission), but the startup takes no other money from either party.

If you’re not an online artist this concept still applies to you. Think about this: apps like Pinterest are dying unless they figure out a way to sell products through their website. The traffic is there, but the money is not and Ministore is the light at the end of the tunnel for many free websites.

Ministore has yet to officially launch, but it already has 30 committed publishers ready to do business. The ecommerce business is also working on creating an ephoto system that will replace middleman ads and help create more points of purchase across the Internet. In layman’s terms this basically means that while online I can notice that aforementioned Sperry’s ad and buy a pair right there while simultaneously looking at a high school nemeses’ Facebook page.



I’m no expert, but such brilliance promises a very maxi-future in store.

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Gabrielle Belavsky
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