Innovative Sales Tactics To Grow Your Business
By: Naftali Garber 07/21/2015
Are your sales down? Do you want to see them increase? Obviously digital marketing is an essential key for the success of your sales, but having a few social media pages simply will not get the job done. Turning your business into a household name is only possible through original and innovative thought. You wanted your company to be talked about, and not just tweeted about. But… how? Here are a few companies that have used unique and inventive sales tactics to grow their business:
1. Ezra App 7
Ezra gathers responses from people so you don't have to. Gathering responses from people is annoying, you need to email them, text them and organize their answers in a spreadsheet. Keep track of who didn't answer. Remind them to answer again. Ezra does all this for you--automagically.
“Growth hacking, read it! Engineer your growth & sales processes and learn a bit of coding if you can--it will allow you to manipulate API’s to use to your advantage.” - Rotem Tamir, Co-Founder
2. Education Management Solutions 6
Founded in 1994, Education Management Solutions (EMS) is the world leader in integrated simulation management and skills evaluation software, and audio-video technology. Their aim is to provide the latest technologies in simulation that can help enhance teaching and learning and share in the common goal of striving for positive clinical outcomes. They focus not on quantity, but on quality solutions that are based on needs and requirements. EMS is, and always has been a great listener to what you want, and their decisive response to your requests make for a solid and collaborative partnership that’s unmatched in the industry.
“PR, targeted e-mail marketing and conferences are essential tools for us to help grow our business. We also run monthly webinars, hosted by subject matter experts that often have hundreds of attendees that we are then able to interact with.” - Dushy Edrisinghe, Executive Director - Marketing
3. Vigilent 5
Vigilent is pioneering the use of machine learning and predictive analytics to deliver real-time cooling optimization in mission-critical environments. Vigilent reduces operating costs, unlocks stranded capacity, and increases reliability in hundreds of data center and telecom facilities worldwide. Their mission is to increase the profitability of our customers and create a more sustainable planet.
“Because we are asking customers to look at a different way of doing things, we have adopted The Challenger Sales Model. This model has allowed us to begin conversations about how our industry can improve the way we build our systems and alleviate the need for erroneous energy use.“ - Dave Hudson, CEO
4. Boston Retail Partners 1
Boston Retail Partners is an innovative and independent retail management consulting firm dedicated to providing superior service and enduring value to our clients. BRP combines its consultants' deep retail business knowledge and cross-functional capabilities to deliver superior design and implementation of strategy, technology, and process solutions. The firm's unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their business potential.
“Rich content is key for us--we always try to share advice and information on trends that are developing in the retail landscape. We even create research reports that we know will be of interest to retailers.“ - David Naumann, Director of Marketing