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How to Effectively Communicate Your Company’s Financials with Internal Stakeholders

How to Effectively Communicate Your Company’s Financials with Internal Stakeholders

By: Ryan Weissmueller


Clear, concise and regular reporting of financial information to all the internal stakeholders of your business is a vital, yet often overlooked, component of long-term business success. These internal stakeholders can include your management team and board of directors. Whether you have an internal accounting department, or an outsourced accounting team, here are some helpful tips for communicating financial information with the internal stakeholders of your business.


Financial Reporting: The Roadmap to Reaching Your Destination

When taking a family road trip, one of the first things you do is use a map to layout the journey, locate markers along the way, identify where the destination is and how long it will take to get there. Clear, concise and timely reporting of usable financial information to internal stakeholders operates like a roadmap, but for your business.


When putting together this financial “roadmap” for your business and communicating that information with internal stakeholders, there are a few important things to keep in mind:


  1. It is essential to report information on key operating metrics and not only report on items that can be interpreted from the income statement. For example, the balance sheet and statement of cash flows can also provide important information to internal stakeholders, such as: How much cash is tied up in receivables? Have you taken on new debt? What about inventory?
  2. Ideally, your business should have some sort of management dashboard that summarizes all these key metrics in one place. It should also include metrics and key performance indicators (KPIs) that are unique to your business.
  3.  Financial information and reports should not be viewed in isolation. Rather, the information should be compared to prior periods to understand trends.
  4.  The owners of each metric should be able to explain the results that have occurred so internal stakeholders can understand what the results actually mean. Has inventory grown because of a new product line? Has cash increased because the company is now using a line of credit? Is staff utilization lower because the company is hiring in advance of customer growth? 


 The combination of all these will allow the CEO and other internal stakeholders to have greater confidence in their decisions and enable them to make those decisions based on dispassionate financial analysis rather than a “gut feeling”.


An Outsourced Accounting Firm Can Help

Presenting timely and accurate financial information in an easily digestible format is essential in communicating with internal stakeholders. If you need professional looking reports prepared to increase your credibility and improve meeting productivity with internal stakeholders, an outsourced accounting firm like Signature Analytics can help. Contact Signature Analytics today for a free consultation with one of our CFOs.


About the Author

Ryan J. Weissmueller is President of Signature Analytics, an outsourced accounting firm providing ongoing accounting support and financial analysis to small and mid-size businesses. Depending on the level of accounting support your business needs, their team of highly experienced accountants can either complement your internal accounting staff, or act as your entire accounting department (CFO to staff accountant). With Signature Analytics, you'll get timely and accurate financials and reports on a monthly basis, as well as the actionable financial analysis you need to effectively run your company, analyze operations, and guide business decisions. Visit www.signatureanalytics.com to learn more.

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