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How Content Affects Your Business

How Content Affects Your Business

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Website content has become one of the most tried and true tools of online marketing for small business. As shared by Entrepreneur Magazine, authors Chad Barr and Alan Weiss wrote a book entitled 'Million Dollar Web Presence' in which they “lay out tactical strategies for building a brand and business by leveraging the Internet. In the following excerpt, the authors describe tried-and-true methods to develop provocative, engaging content, as well as the essential elements of a successful website.”

Provocative Content Draws Readers In

The article goes on to share in that excerpt, “Content may be king, but provocative content is the ace. Your website has only seconds to capture interest. Think about articles you’ve read, speeches you’ve heard, books you’ve begun. The initial exposure helps people determine whether they want to spend more time reading, listening or viewing. There is simply too much competition for time to expect that people will invest too much of theirs in trying to overcome a tepid introduction.” Orange County SEOexplains, “Blogs increase visitor traffic by an average of 55 percent. Websites with blogs also garner 97 percent more inbound traffic and 37 percent of experts agree that blogs are the most valuable type of content marketing.”

Great Advertisement

As we have mentioned in previous articles, word of mouth is still one of the most effective marketing tools available to small businesses today. According to Orange County SEO, word of mouth drives as much as half of all buying decisions. “The way to get people talking about your website is to create original, inviting and interesting content. This has an exponential effect on your website’s popularity as more and more people tell others about your great site.”

Gives Readers a Positive Influence

Orange County SEO also mentions that good website content gives readers “solid footing” or a positive influence towards your product or service. “Seventy percent of customers are more likely to remember and buy a brand about which they have read an article than those which they have been exposed to only by ads. Sixty percent of customers state that they feel more comfortable with a company after reading about it in a blog or in marketing content, and they have more positive feelings toward the brand.”

Content Turns Internet Users Into Customers

An article from Tag GraFx explains another way that website content can benefit a business. As explained in this report you need to make sure that you have content which will rank high in search engines. This turns internet users into visitors for your site. Relevant, helpful, and easy-to-understand content can then transform those visitors into customers. “This is what is going to increase your revenue over time. If the right customers (those using search engines to search for terms relevant to your business) find your business, and your website’s content hooks them and draws them in, then you can turn “Clicks” into “Cash”.”

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