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Have you ever woken up at 2 am with that itch to make the next push in your startup? It’s definitely too late to call your go-to mentor and ask for advice, and repeating that same Google search you’ve done numerous times before is unlikely to shed any new light on your burning questions.

EntrepreneurLead, a startup based out of Boca Raton, Florida founded by entrepreneur coach Nicole Elmore, wants to make sure you have the learning resources you need, right when you need them, with an online platform aimed at helping entrepreneurs learn the best methods of starting and growing a business. A variety of eCourses, as well as a Business Bootcamp for those who are just starting out on the path of entrepreneurship, are available through the website, along with a thorough list of resources to get you started.

We sat down with Elmore, who shared her journey into entrepreneurship at a young age, the challenges of balancing work and personal life, and how her work helping other entrepreneurs is exactly where she wants to be.

What is the backstory behind EntrepreneurLead?

I have been working as a business and strategic marketer for a while now and over the years the demand has grown so much that I wanted to think of a way to be able to help entrepreneurs and small businesses beyond my limited time to personally work with them. It inspired me to create EntrepreneurLead, where I built two membership courses that outline the general format I go through with my clients.

This allows not only the businesses I personally consult, but also startups and entrepreneurs with a business idea to sign up and go through the mentorship and guidance regardless of where they are in the world and what time of the day it is. Throughout the process of building EntrepreneurLead I have come up with many free and helpful features for entrepreneurs and have added those.

When did you know you wanted to be an entrepreneur?

Honestly, I knew I wanted to be an entrepreneur when I was in kindergarten. I used to take the daily newspaper and cut out different crossword puzzles and cartoons and make guides for my peers to complete different little courses and tasks I put together for them to learn beyond what we were learning in school.

In middle school I started and managed an entire dance group with auditions, eliminations, and performances. Down the road in high school I opened a writer’s club for students who wanted to become authors. I put an entire program together for them of “homework” and led the mentorship program. I’ve always had an entrepreneurial mindset rather than planning on what job I wanted to work in the future.

What is one of the most difficult things you’ve had to do as an entrepreneur?

One of the most difficult things for me was to build my entire business in my evenings and weekends while having a full-time job, being a wife, volunteering in various organizations, and trying to have a life outside of work. It’s been a journey, but I have finally been able to retire from the corporate world and focus on my own business ventures full-time.

What keeps you motivated throughout the day?

Throughout the day I turn on the radio or grab a snack, and try to keep my environment fun and far away from that cubicle feeling. I have a large open space with just my desk and computer facing a window, where I can watch ducks and squirrels run around; that really adds to my motivation and excitement each day.

Fortunately, I get to do what I love most: developing business strategies, marketing plans, and working on graphic design. That in itself is an intrinsic motivation for me to keep going every day. I stay up late and wake up early and I’m always so excited to get in the office and start working because I enjoy it.

If you could have one super power, which would you choose?

I’m not sure if this would be a super power per se, but if I could choose one thing that I would consider a super power, it would be to be able to live and survive without any sleep. There are so many people who need help in building and growing their business, and it is so fulfilling to help them and see their businesses bloom, to watch their reaction to that, that I would just like to have the extra six to seven hours to be able to work with even more people and help them not only make a change in their business, but also in their personal lives.

What is your idea of happiness?

I’m living my idea of happiness. I’m right in the middle of it: I’m my own boss, I love what I do, and I help others improve their lives. I have a wonderful family and I’m well off.

What’s next for EntrepreneurLead?

2013 is shaping up to be an amazing year for EntrepreneurLead. I’ve been working on some cool features that will be launching soon. I’m so excited about our growth and hope EntrepreneurLead will help thousands of entrepreneurs and small businesses around the world.

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Advisors Related to the Post

Corey Cummings
Nicole Elmore
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