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Custom College Recruiting gives high school athletes a leg up

For a lot of teens, snagging a sports scholarship is crucial to getting into a good college. Until now, the process of getting a coach or recruiter’s attention only consisted of playing your best and hoping to get noticed, but Custom College Recruiting (CCR) is changing the game by creating a listing network for young athletes to share their successes and get in front of coaches from around the nation.

CCR creates a scouting report and sends it out to more than 3,000 colleges multiple times each month, giving students wider exposure and increasing their chances of getting recruited. In addition to spreading basic information, coaches can check out individual player profiles and watch uploaded videos to see the players in action. CCR also advises young athletes and their families on the ins and outs of the recruiting process, making sure they know what they need to do to have the best possible chance of landing that much-needed scholarship.

We chatted with CCR co-founder and CEO Shane Howard, who told us about the passion that drove him to create the recruiting aid for high school athletes and how his family keeps him motivated each day.



What is the inspiration behind Custom College Recruiting?

I was coaching in college and noticed that the college athletic recruiting industry was flawed in many ways. It seemed to be stuck in the ‘80s and ‘90s. I also realized that at a school I could only help a few athletes a year and the rest would go unnoticed.

So in the summer of 2009 I sat down and started doing market research to find out everything I could that related to this industry. After six months I put my ideas into motion and launched CCR in January of 2010. Fast forward three years later and we have now helped the athletes that have used our service receive over $15 million in free scholarship and aid to attend college. From year one to year three the business has grown 200%.

When did you know that you wanted to be an entrepreneur?

I knew I wanted to be an entrepreneur at a very young age. It seems like I was always planning out different ideas of business or stores that I thought would be good businesses as a child.

What’s the most difficult thing you’ve had to do as an entrepreneur?

The hardest thing I have had to do as an entrepreneur is probably saying no to customers and making sure not to grow the business too fast during the startup stage so that we did not sacrifice the quality of service people around the world had come to love.



What was the first job you ever had?

The first job I ever had was working at a buffet steak house at 15, I was a dishwasher and I learned very quickly the food service industry was not for me.

What keeps you motivated throughout the workday?

My daily motivation is coming to work every day and doing something I am passionate about. I believe with every fiber of my being that what I am doing is becoming something great.

I have a great family with four awesome kids and an amazingly supportive wife that believes in CCR as much as I do so I don’t think I could have any more reasons to be motivated every day I get up.

What is your idea of happiness?

Happiness to me is helping people, seeing those around you happy and enjoying the benefits of being a part of something you work so hard at building. A big part of what I do every day is helping athletes and families have a better chance at their dreams and making them a reality and that brings unbelievable joy to me.

What advice would you give to any beginning entrepreneurs out there?

Find something that you’re passionate about, do not be driven by how much money you think it can make but rather by thinking of something you can wake up to every day and not even second guess your drive for or the ability to put in 18 hour days. I believe that passion-driven entrepreneurs are what lasts, find a problem that needs fixing and make that your life’s work to solve that problem, to help people, and the profits and recognition will come.



What does 2013 have in store for Custom College?

What’s next for CCR is an interesting question. We have officially started the fundraising process and reaching out to Angel Investors so it’s a really busy time for us.

We have put together an unbelievable team of Advisors that I am ecstatic to be working with. We are off to our best year yet and I think 2013 is going to be a year for some really good growth and expansion.

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Advisors Related to the Post

Shane Howard
Corey Cummings