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Build a Good Website for Your Business
The first step of successful local SEO is so simple that it’s often overlooked: You need a good website. As a company in the 21st century, you can't get away without one -- even if your services have nothing to do with technology or the Internet. A good website looks nice but it also:
- Increases potential traffic to your real-life location
- Gives your business credibility
- Allows you to connect meaningfully with your customers
- Saves you time and improves your customer service
It's incredibly important to have a quality website. In this digital age, having a good website can make or break your credibility as a good business. It can also improve your reputation as a brand in your city.
If you have a spammy, useless website, visitors will automatically assume that your business is also behind the times and ill prepared to meet their needs. On the other hand, if your website looks well put-together and genuinely helps people learn more about the problem they are having, it can increase your reputation and improve your brand.
Quality Content, Quality Ranking
If you want your website to rank on Google and other search engines, the first and foremost rule is this: make your site useful. Post articles that are helpful, informative and well written. That being said, here are five key things to remember when trying to get a good ranking through local SEO:
- Target a narrow geographic area
- Don't overuse your keywords
- Focus on dominating rankings on a specific search term
- Make sure your home page answers all pertinent questions within 30 seconds of reading
- Use quality content - thin, keyword-rich content is useless to improving your rankings
Your website should be like your best salesman on his best day. It should answer any question that customers could have with eloquence, offer them information they didn't know they needed, and compel them to come into your store and leave with something new. Everything about your website should be honed to that point - helping real people with real problems.
Consider Getting Professional Help
There are thousands of companies that can help you achieve the best in your local rankings. From companies that specialize in SEO content to web design companies that can make your site stand out, if you are really serious about doing well in local SEO, you should consider hiring a good company to help you. Not only will the company ensure your site looks credible, but it will also help you produce high-end content, take away the stress of managing a site and allow you to update content remotely.
While hiring site specialists increases the monthly budget that you will need to maintain your website, ultimately it ensures that you get the most out of your website. You can focus on bettering your business and let someone else focus on optimizing your local search engine ranking. Yes, you pay for the convenience, so you ultimately have to decide whether or not it's worth it compared to the benefit that you’ll reap over time.
No matter what you decide, a well-designed, useful website is the first step in succeeding in local SEO. Whether you do it yourself or hire a company to help you, just know that with an optimized website, you’re likely already steps ahead of the competition.
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