Boomerang sends rewards your way
By: Administrator 05/02/2013
You know how whenever it’s a friend’s birthday/engagement/promotion/dog’s puppy school graduation Facebook suggests a gift? You know how you want to give them something but you feel weird buying a Starbucks giftcard through your sidebar? There’s a better way, my friends.
Boomerang syncs with Facebook to provide the same peer-to-peer social gifting premise but with a significant difference: it’s free (and there’s no catch!) The Lightbank-backed company got its start last August and made its name by creating customizable gifts backed by big brands like Gap and Ghiradelli.
The numbers are impressive: the brands they partner with have seen marketing campaign revenue increase by up to 80 percent versus traditional campaigns.
Sign-up is free and rewarded; when I signed up I immediately got a $10 gift card to Little Black Bag.
This past December Boomerang expanded their brand offerings and launched Boomerang Rewards, a first-of-its-kind customer loyalty program. Here’s how it works: Brands choose from Boomerang’s “gift library” (think $10 off at Seamless) and Boomerang designs custom gifts for the brand’s customers.
Gifts are distributed via email to reward customers for certain behavior, like gifting to their Facebook friends. The brands benefit by collecting revenue and customer data from each campaign and the entire process is white label, providing a limitless number of opportunities for clients.
In addition, Boomerang offers a white label platform and set of APIs that allow third parties to integrate rewards deeply into their user experience. For example, mobile game companies could us Boomerang to give gift card rewards to game players, or a survey company could offer a free gift card for completing a survey
Pilot companies on the Rewards program have experienced 10 times more conversation rates and over twice as much reach via Facebook integration when compared to tradition campaigns.
Another juicy bonus for businesses? Boomerang Rewards turns loyalty programs into a revenue-generating part of the business instead of an investment. As opposed to a traditional rewards program, companies don’t pay for Boomerang rewards and actually earn revenue each time a gift is redeemed. It's loyalty meets advertising!
As the company grows it continues to build out its various distribution channels and expand to more brands.