Attention Startups! Don’t Forget Mobile!
By: Administrator 12/13/2013
There are countless things a startup has to worryabout — brand, logo, slogan, business plan — and that’s only part of the list. But going mobile with your business website usually isn’t put on that list.
The problem there is that it should be because mobile usage is growing. As of October of this year, 91 percent of people worldwide have a mobile phone and 50 percent of mobile phone users use their mobile device as their primary source for Internet. Unless you take this information into consideration in all you do with your startup, you’re most likely going to fail to provide a positive user experience and be missing out on potential revenue.
One way to appeal to mobile users is having a responsive web design. Your website needs to be easy for users on every platform to navigate through, and it needs to look good. It also needs to allow users the ability to use every feature of your site no matter what device they access it from.
Another great way to become mobile-friendly is having a mobile app. Apps are all the rage these days. Everyone with a mobile device has and uses apps daily. By the end of 2012, 46 billion apps were downloaded, and Portio Research is predicting that 82 billion apps will be downloaded worldwide by the end of this year. You can get the word out about your app through social media marketing, having known services review it and adding a banner image to your mobile site advertising your app.
Making sure your map listings are optimized for search engines is an additional area to focus on. Mobile users often look up business locations through Google, Yahoo and Bing maps, especially if you’re a brick and mortar store. Be sure that it’s set up and working properly so those users can find your business establishment whenever needed.
No matter your business size, you want it to be found everywhere by everyone. Not only will people search onmaps to find it, they’ll also check-in to your business to let their friends know where they are from their mobile device using geotagging services likeFoursquare and Yelp. Facebook is another site people still commonly use to check-in to places.This is great advertising for your startup, so it’s important to make it available to your mobile users.
While we know the list of things to do and worry about is long for a startup, we also know taking your site mobile needs to be included on that list to help you acquire new customers, keep all your customers happy and generate revenue.