5 Tips To Gain Attention For Your Startup
By: Rachel Pollard 02/12/2015
Telling a great story instead of having a great product, this is the best way of gaining attention for your startup. People like stories, and when you study the history you will see that great leaders are great storytellers. You may wonder how to tell a great story about a product that is nothing more than electronics, shoes, clothing or something like that. I have to say this, you are completely wrong; all the goods have stories that are great and sometimes untold. Thus, these stories help you invite people attention to what you sell, making them your potential customers.
What refers to startup companies, we have a long way to go together, as we have a lot to explore and to tell people.
First of all, let’s shed light on what is a startup company. A startup is a young company, partnership or an organization that is created to find a repeatable and scalable business model. In general, these companies are a newly established business that search for markets and are in the process of development. They are usually handled by a number of the founders or just an individual.
In order to develop their startup business, people day and night mull over a number of strategies and methods to gain attention and we are among them. We have singled out 5 tips that will help you gain attention for your startup and have success in your business.
Tip 1: Create an emotional connection
For the beginning, you should study the values of your prospective customers. Building an emotional connection between you and them will lead to a wider probability of others’ attachment. Due to this regard, you touch their hearts that may last forever. So, before telling your great story, you should have their hearts with you.
Tip 2: Pay attention to your potential customers
If the emotional basis for your business is ready, that it is the high time to pay attention to your clients. Be attentive to what they care about, what concerns them, what they want to learn about and what matters greatly in their lives. By putting an emphasis on both their values and feelings, you can start your startup journey with high confidence.
Tip 3: Be honest
Concocting a great story that is far from being real is not what your customers are eager to hear. Try to tell a trustworthy story, that will attract more people and will have them hooked to your product. Any business with false information is doomed to failure. Making a fraud in a startup is like shooting yourself in the foot. So focus your efforts on presenting what you really have on your plate. In this way, you will gain more attention and trust.
Tip 4: Be simple
People are not inclined to read an enormous pile of information, which appears to be rambling in the end. So keep it as simple and short as possible and try to include slides, images, and videos. People are tired of press releases and reading. Make your product more visual and attractive without the extra hustle and bustle.
Tip 5: Turn to PR agencies
Hiring a PR firm that is cheap, fast and with quality is like finding a stream of gold. You shouldn’t waste your money on expensive PR firms that require two or three months to examine the market and your product. The fact is that the PR firms are connectors and the bridge between you and the media. They know whom to refer, where to start from and how to tell. Thus, do not consider hiring a PR firm unnecessary, as they have connections that you are short of at the early stage of your startup.