10 Things You Must Know About Infographics
By: Rachel Pollard 03/23/2015
What is an infographic? Entrepreneur Magazine explains it pretty simply. “Information expressed graphically, via drawings, pictures, maps, diagrams, charts or similar elements--all held together with a coherent visual theme and typically published as an image file. These days they are produced in both static and animated video forms.”
When infographics are created correctly, it can be a very powerful tool for marketing. You can pass them on to others easily and make them simple to understand. Since most people are visually stimulated, infographics can help your audience retain the information that you are trying to convey. What do you need to know before using infographics? Here are ten tips.
- Determine the interest of your target audience. If your infographic can peak the interest of your target audience in such a way that they simple must share it, then you will be reaching out to even more like-minded people.
- Stay focused visually. As Market Domination Media explains, the whole point of an infographic is to showcase the information that you want to convey in a visual manner. If your infographic is basically a lot of long paragraphs of text with a few images added in, it could tend to get boring. Stay focused on the goal of telling your story visually.
- Pick a super-interesting topic. This advice comes from Social Media Examiner. One you have your target audience's interests in mind, you can use various tools such as Google search, BuzzSUo, and Topsy to find ideas for topics, which will help you to inspire them. Once you have chosen a few relevant topics to center your infographic around, search for different visuals, which you can use to tell the story you wish to share.
- Make it easily shareable. Imagine this: You are scrolling the Internet and come across an infographic which strikes your interest. You read through the whole thing and think, “Man, my friends would be interested in this!” So you scroll down to share...and there is no “share button.” You may take the time to cut and paste the link to one social network....but you could have shared it to all of them. The creator of the infographic has missed a great opportunity to get his or her message out there.
- Cite your sources! This is a very important step no matter what you are creating. As Social Media Examiner points out, “Whether you’re writing an article, a blog post or creating an infographic, it’s important to cite your sources—both to give credit to the original articles and to lend additional credibility to your own content.” Linking back to your sources lets them know when you have cited them, and may even get your site linked or shared by them! It also helps you to avoid breaking all those confusing plagiarism laws.
- Choose topics that fit within your company's market. This advice from Market Domination Media should be a no-brainer. While it is important to strive for the interest of your target audience, you also need to make sure that your infographic feeds them information about your market field. If you create an infographic that is completely off topic from your business's market, then you have missed the point. You infographic should draw in a target audience, which will be interested in what your company has to share with the world, not you as an individual.
- These are just a few things that you should know about infographics. You will also want to be sure to promote your infographic in infographic directories such as visual.ly.
- Write a great headline. Remember the headline catches their attention first!
- Make your infographic flow smoothly. Make it easy to scroll from the top to the bottom of the infographic without having to back up in order to understand.
- Keep It Simple, Stupid....as Market Domination Media explains, don't go overboard with data and design.