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Kevin Leland

Professional Information

Expertise: Entrepreneur, Marketing, Venture Capital
Years Experience: 10 - 20 Years
Location: Illinois
Organizations: Baxter Buttons
Schools: Northwestern University Kellogg Graduate School of Business, University of Pennsylvania
Title: Founder
Number of employees: 1

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About Me

Marketing and Operations Executive with 10+ years of experience in media and technology at some of the world’s most innovative startups and respected brands, including Wall Street Journal, Chicago Tribune and Edelman. Recruited by founders of Groupon to invest in new companies and manage portfolio for their $200MM venture capital firm, Lightbank. Hired and managed cross-functional teams of 20+ employees. Built and scaled sales operations that improved conversion rates by 3x. Developed and optimized marketing campaigns that reduced customer acquisition costs by 60%. Skills include Sales Operations, Digital Advertising, Web Analytics, Brand Marketing and Product Management. BS, University of Pennsylvania. MS, Medill School of Journalism, MBA, Kellogg School of Management


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