|Expertise:||Entrepreneur, Internet, Marketing|
|Years Experience:||10 - 20 Years|
|Company:||Fred & Associates, Inc.|
|Number of employees:||3|
Jen’s career spans nearly two decades focusing on senior marketing roles including brand marketing, strategy development, and ultimately leveraging digital approaches to address business needs. Beginning in San Francisco during the Internet Boom Days, Jen experienced first-hand the “New Economy” as a Marketing Manager at Pets.com. In 2000, she moved to Chicago to join Starcom MediaVest where she spent over four years concepting the industry’s first digital media programs for clients like: Hallmark, Allstate, US Army, and Disney. After personally contributing to the earliest established Best Practices for Digital Marketing, Jen made the decision to open her own agency grounded in her absolute commitment to Customer Service, unbiased strategic guidance, and ethical leadership in both her business and community affairs. Seven years later she is guiding brands across the country on their marketing efforts as well as educating companies on the digital landscape and which specific opportunities they are best positioned to explore.
A highly regarded visionary in media and marketing circles, Jen contributes regularly to the industry as speaker and content contributor to various national and local professional organizations.
Jen is a graduate of The University of Michigan, Board Member and President for CADM, member of NAWBO, President of the Northern Illinois University Interactive Advisory Board, and the former President of the Chicago Interactive Marketing Association. She is also on the Executive Committee for the Young Professional Board for the Legal Assistance Foundation (LAF) and Marketing Committee Member for Face the Future Foundation.
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