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SunnyBump helps make parenting a little smoother

There’s a new baby in the family and I have to tell you, I’ve been online window-shopping like crazy for him, looking for the perfect overpriced impractical toy to spoil him with. (I have my eyes on a giraffe onesie that will make our newborn cutie Gerber-worthy.)
The problem I’m facing is that I know very little about babies except that they’re adorable so I have no idea what safety codes or allergen warnings I need to follow—my game plan is just to click through Pinterest and make mental notes of almost everything I lay eyes on.

Luckily for me (and for expectant parents) there is a Pinterest-of-sorts that also informs you on the product. Introducing SunnyBump: “a delightful way to discover the products you and your baby will love.”

I talked to Lou Goldhaber, the co-founder, and learned a bit more about his company and his journey to get where he is now.



So how did SunnyBump come to be?

I used to work in advertising, but after years in that field I began getting “The Itch.” I wanted to make something of my own. I quit my job and opened up a restaurant called Leo’s Coney Island, a franchise from Michigan that I ran in Chicago. That happened in 2009 and I enjoyed it for a few years, but began realized that owning a restaurant isn’t a career; it’s a lifestyle, and one that began to take its toll when I realized I wanted to settle down and start a family.

Through my restaurant I met Brad Keywell and Eric Lefkofsky (I don’t need to tell you that they’re the ones who made Groupon possible, do I?) because they came in all the time, and when they heard I was selling the restaurant they invited me into the Lightbank family.

One night my team and I were sitting around talking about what types of products the world needs. I was a new father and way in over my head, so I was sharing my experiences. It was then that we realized that new parents find that with babies comes the confusion, frustration and overwhelmed feelings associated with baby products. We knew we could help.

As we developed the concept more we realized that peer-to-peer conversations really hold weight in real-world decisions and we wanted to bring that online into a social platform. That’s what SunnyBump is.

Why do you think this idea will work in the long run?

As a new dad I learned that baby products are the only industry where if there’s even a two percent chance that it will work, you’ll buy it. If somebody tells me that a product will make my baby sleep even one extra hour at night, I will buy it.
That’s why SunnyBump works—we are creating a platform for people to understand and discuss these products.



What’s next?

We just finished up site testing recently and got the stamp of approval from the mommy bloggers, which is huge. Now we’re focusing on the fundraising process and we’re looking to dive into the mobile app market.

What’s one piece of advice you’d pass on to fellow entrepreneurs?

I would highly recommend people do what they know. You can brainstorm a million ideas, but if you don’t have even the general knowledge of the field you’re entering you’re setting yourself up for failure.

Live your process, or you’ll never enjoy it.


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Gabrielle Belavsky